World Trade Printing has excitedly incorporated the Xerox iGen4 Press into its printing press collection. According to Xerox Europe iGen business manager Martin Cronwald, it meets the most important requests from customers for what they wanted their machines to deliver: improved consistency, higher image quality, a closer match to offset output, low running costs, fast turnaround times and high uptime. Xerox even claims to have increased productivity by 25-35% by improving the machine’s uptime. This innovation has the largest digital cut-sheet format that allows up to 14.33” x 22.5” printing. This larger sheet broadens the spectrum of possible printing jobs World Trade Printing can now perform that have not been available in the past. World Trade Printing is supporting Xerox’s “going green” campaign by adopting the iGen4 as the environmentally-friendly choice. The iGen4 is stabilized under the power of Xerox’s brand name with Xerox’s history of digital innovation to keep people printing and profitable.